During the marketing studies, some of the most enthusiastic of us gathered in the Marketing Club.
The knowledge that was poured into us by the original professors of marketing - dr. Mumel, dr. Snoj, mag. Gabrijan, dr. Radonjič, dr. Završnik, dr. Iršič - we wanted to test it in practice.
To see what we are capable of. How far can we go?
The project was created in an exemplary and idealistic manner. From market research, through strategy, creativity and media planning. Comprehensively.
We went one step further in our enthusiasm. We created a website in which we presented all the materials.
I even made my first internet call abroad. Called the organizer of the Interad competition in New York, Pamela Yaeger. A good 20 years later, we are still connected via Facebook, which always gives this memory a new dimension.
The website was thus made targeted and rich in content. So good that it still works today and you can watch it at this link.
While enjoying a website that is more than 20 years old, think about the expertise and ability of the team that created it back then.
Tanja Gorišek, Mateja Koropec, Jure Struc, Mojca Langerholc, Marko Petrej in Dušan Vrban.
Great times, great team. With surnames from the 90s, sorry our dear ladies. 🙂
The result was more than excellent.
In the area of Central and Eastern Europe, we won a high third place among many experienced universities and faculties in an important international competition at the time.
Mixed up the plans of some other enthusiasts.
Looking for marketing enthusiasts?
Get to know the Kainoto marketing agency team. 😉