Waiting for the bus, voice inside my head trying to deal with it. Another day in the secondary school. WTF?

The routine was clear though and there wasn't much I could do about it. Or at least I wasn't aware of opportunities that would just blow my mind.

Until that day which changed it all.

That day changed it quite a bit. Darko was a school friend, always a step ahead. Not a nerd or something, just always keen on the latest stuff. He asked me if I own a PC and as I said yes, he told me I need a modem and he can get me one for a very cheap price. A sales man too. I wasn’t aware what that was but he explained in between that I could sniff the FBI server files. I didn’t even know what a server was, but he caught my attention.

mIRC client (original source)

So my digital marketing journey started somewhere in 1991 in those early days of the internet. Of course, social media was the magnet from day one. mIRC being the only (known) option, it offered discussions in rooms. As we can see in the image, people immediately used it as a channel of persuasion and broadcasting their goals.