Graphic or corpotate image?
The overall graphic image is only a part of the mosaic in the construction of the corporate image.
Only by establishing a verbal, audio and behavioral image does your company and brand build a complete image and identification with its target groups.
Increase strategic marketing performance
with a corporate image
composed of
- Verbal image (slogan, identity card, letters,...)
- Visual (graphic) images (logo, colors, typography,...)
- Audio image (sound in the room, at events,...)
- Vedenjske podobe (ali vaši zaposleni odražajo kulturo podjetja, kadar vozijo avtomobil?)
- Behavioral image (do your employees reflect the company culture when they drive a car?)
How to get a corporate image?
The project of creating an integrated corporate image takes place in 5 phases:
1. Analysis of company / organization / brand identity
2. Analysis of consumer behavior / target groups
3.Making a verbal image
4. Design of graphics and other images
5. Integration of the image into the brand / organization / company
Are all
5 phases of creating a corporate image
important for a successful brand?
Definitely. Sometimes these phases happen spontaneously, by themselves.
When certain stages don't happen, the company is missing something. Often at that time the company wants to update or change the overall corporate image.
Should we just change the logo a bit?
No. Most likely, your problem is not the logo, but its connection with other segments of the overall corporate image.
The renovation of the existing corporate image is carried out in the same way as the creation of a new one.
Often, the solution lies in the adjustments of the verbal image. Slogan and behavioral image.
Why is it not enough just to create a logo for the corporate image?
The logo is the most recognizable and most frequently used communication element of the brand.
However, your users come into contact with your brand also through your employees and partners. They meet you at fairs and other events.
Join the most successful ones
Since 1998, companies and other organisations have been increasing their success and being among the leaders in their field with the services of the marketing agency Kainoto.
Get to know the Kainoto agency team and follow us on various social networks.